Business and Marketing

Test drive a business and marketing course!

Which pathways are offered?

  • Accounting and Finance—This pathway prepares students for careers that record, classify, summarize, analyze, and communicate a business's financial information and transactions for use in management decision-making. Accounting can include bookkeeping, systems design, analysis, and interpretation of accounting information.
  • Entrepreneurship and Management, Business Management Focus—This pathway prepares students to plan, organize, direct, and evaluate all or part of a business organization through the allocation and use of financial, human, and material resources.
  • Entrepreneurship and Management, Entrepreneurship Focus—This pathway prepares students to formulate policies and direct the operations of a businesses and, corporations, nonprofit institutions, or other organizations. In small firms, the owner or chief executive officer may assume advertising, promotions, marketing, sales, and public relations responsibilities.
  • Marketing Management, Hospitality and Tourism— Description coming soon.
  • Marketing Management, Marketing—This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities.
  • Marketing Management, Sport and Entertainment— Description coming soon.

What types of jobs can my student learn about and prepare for?*

Some of the jobs include:

  • Accountant 
  • Accountant Executive
  • Administrative Assistant
  • Administrative Services Manager
  • Art/Graphic Director
  • Benefits Specialist
  • Bill and Account Collector 
  • Business Consultant
  • Copywriter
  • Customer Service Representative 
  • Financial Analyst
  • Human Resources Manager 
  • Office Manager
  • Promotions Manager
  • Public Relations Manager
  • Media Buyer/Planner

What is the salary outlook?*

Salaries vary depending on the job title, but approximate sample salaries include:

  • Accountant—$71,550/year
  • Administrative Assistant—$39,850/year
  • Administrative Services Manager—$96,940/year
  • Benefits Specialist—$64,560/year
  • Bill and Account Collector—$37,000/year
  • Copywriter—$63,200/year
  • Promotions Manager—$135,900/year
  • Public Relations Manager—$116,180/year

*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2016 EditionWebsite last modified date: Friday, April 10, 2020.