Business and Marketing
Get Ahead of the Curve
Everyone is looking for ways to ensure they stand out in a crowd of applicants. By exploring your business and marketing options now, you can get a leg up on the competition.
Which pathways are offered?
Accounting and Finance—This pathway prepares students for careers that record, classify, summarize, analyze, and communicate a business's financial information and transactions for use in management decision-making. Accounting can include bookkeeping, systems design, analysis, and interpretation of accounting information.
Entrepreneurship and Management, Business Management Focus—This pathway prepares students to plan, organize, direct, and evaluate all or part of a business organization through the allocation and use of financial, human, and material resources.
Entrepreneurship and Management, Entrepreneurship Focus—This pathway prepares students to formulate policies and direct the operations of a businesses and, corporations, nonprofit institutions, or other organizations. In small firms, the owner or chief executive officer may assume advertising, promotions, marketing, sales, and public relations responsibilities.
Marketing Management, Hospitality and Tourism— This pathway focuses on the development, research, and promotion applied to the travel and tourism industry. Students learn about advertising, promotions, marketing, sales, and public relations responsibilities.
Marketing Management, Marketing—This pathway prepares students to plan, coordinate, and implement marketing strategies, advertising, promotion, and public relations activities.
Marketing Management, Sport and Entertainment— This pathway focuses on marketing principles applied to the sports and entertainment industry. Students learn about advertising, promotions, marketing, sales, and public relations responsibilities.
What types of jobs can my student learn about and prepare for?*
Some of the jobs include:
- Accountant
- Accountant Executive
- Administrative Assistant
- Administrative Services Manager
- Art/Graphic Director
- Benefits Specialist
- Bill and Account Collector
- Business Consultant
- Copywriter
- Customer Service Representative
- Financial Analyst
- Human Resources Manager
- Office Manager
- Promotions Manager
- Public Relations Manager
- Media Buyer/Planner
What is the salary outlook?*
Salaries vary depending on the job title, but approximate sample salaries include:
Accountant—$71,550/year
Administrative Assistant—$39,850/year
Administrative Services Manager—$96,940/year
Benefits Specialist—$64,560/year
Bill and Account Collector—$37,000/year
Copywriter—$63,200/year
Promotions Manager—$135,900/year
Public Relations Manager—$116,180/year
*Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Friday, April 10, 2020.
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